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First Purpose-built Protocol for Supply Chains Based on Blockchain

OriginTrail in the News


Supply chain process setup is obsolete in today’s interconnected world

Data fragmentation

There are many data siloes existing across the supply chain and even within organizations with low data interoperability. IT providers wanting to establish full supply chain visibility have no common ground for collaborative data exchange.

Inefficient decentralised solutions

There are no solutions that can provide the needed level of performance, scalability and trust for interconnected data in supply chains that are cost-effective. Current blockchain and decentralised solutions are very costly, do not provide advanced data relational functionalities and also have major scaling issues.

OriginTrail delivers

Interoperability and automatic data connection between multiple supply chain organizations, with consensus mechanisms ensuring integrity of data

A solution for performance, cost and scalability issues by providing a specialized decentralized system for supply chain data based on blockchain

Standards for data exchange

Providing interoperability by easy use of globally recognised GS1 standards for supply chain data exchange and common IoT protocols.

Consensus checks within supply chains

Ensuring data integrity by cross-reference checks of independently provided data within a supply chain by implementing consensus check algorithms utilizing zk-SNARKs for sensitive information.

OriginTrail seamless data sharing

The data layer of OriginTrail is based on a decentralised graph database to get the best flexibility, performance, scalability and cost-efficiency. It allows for fast and simple manipulation of complex hierarchical supply chain data.

Tamper proof blockchain agnostic system

OriginTrail utilizes blockchain of users choice to provide the data mutability protection layer.


More information on OriginTrail can be found in the following documents

Introducing the Trace token

an ERC20 compatible token on Ethereum

The Trace token is the means of compensation between supply chain data producers and data consumers on one side and the OriginTrail node holders on the other. It provides the incentive to the nodes in the peer to peer network to perform the system functionalities.

OriginTrail nodes are incentivised for performing:
  • Discover & Connect functionalities
  • Supply chain consensus checks
  • Data quality checks
  • Data replication checks
  • Data storage & management
  • Filtering & delivering supply chain data

OriginTrail is already helping supply chains around the world with


active trails today

Building on a market-proven solution

OriginTrail has had a clear vision from the moment we first met the team: To leverage data collected in food supply chain to create transparency. With the food industry’s dire need for disruptive technology to address food safety and transparency concerns, OriginTrail’s blockchain solution comes at the right time.
Shoppers kept asking us, where does the milk in our products originate from - which farm, which cow. Thanks to the OriginTrail solution, we were able to answer their questions and show the key difference from competitors.
Each year, food scandals hamper consumer confidence, thus knowing the origin of food indeed is their right. Already at this moment, there are differences among food producers in regard to the level of information we provide to consumers and we believe the importance of that will even increase in the future

Matilda Ho

Founder and Managing Director Bits x Bites

Darja Teržan

Chief Marketing Officer Celeia Dairy

Marko Konič

Chief Executive Officer Natureta


Tomaž Levak

Co-founder & CEO

On a mission to build transparency in supply chains since 2011. Managed tech projects in Europe and the Middle East. H-Farm alum. Member of the Ethereum Enterprise Alliance Supply Chain working group.

Žiga Drev

Co-founder & COO

Managing stakeholders in complex supply chain setups in Europe and Asia. Head of OriginTrail operations in Asia. Speaker at international conferences. MBA.

Branimir Rakić

Co-founder & CTO

MSc in Electrical and Computer Engineering, foodie and maker. Optimizing telecom networks since 2011 and bringing the blockchain to supply chains since 2016. Part-time lecturer at SAE Institute, electronic music aficionado, and H-Farm alum.

Maja Voje


6 years of experience in marketing. Google and Rocket Internet alum, Udemy lecturer, and ICO rater at ICObench. Ran a Kickstarter campaign. MSc degree in Business Administration.

Vladimir Lelićanin

Senior Software Lead & Product Owner

Full-stack software developer with 22 years of experience working for top, worldwide brands. Academic lecturer, head of SAE Institute Belgrade web development department, agile development (SCRUM) practitioner and TEDx speaker.

Aleksandar Veljković

Blockchain & Cryptography Lead

Senior developer and mathematician devoted to data science, algorithms, cryptography and zero-knowledge protocols. Teaching assistant at the Faculty of Mathematics, University of Belgrade. Ph.D. candidate. Research topics: Data science in biomedicine, cryptography, blockchain.

Sava Savić

Data Interoperability Specialist

7 years of experience as Microsoft ERP consultant, 1 year as financial auditor in KPMG. Solutions architect, business analyst and data integration expert. Ph.D. candidate researching statistical methods in E-business. Cryptominer.

Žarko Stamenić

Head of Design & User Experience

Crafting OriginTrail visuals since 2015. After multiple awards and recognitions as MSc. of Architecture, Žarko leverages his knowledge of people's behavior in physical space and translates it to digital experiences. Teacher of Sketch, Invision, Hotjar and Google Analytics. H-Farm alum.

Nino Pirtovšek

Head of Business Development

Deloitte and PwC alum. 3 years of international management consulting experience in corporate finance, capital markets, business optimization, reorganization, IBRs and auditing. Helped over 30 businesses execute business transformations.

Anže Voje

Head of PR & Communications

6 years of experience in marketing and communications. Past work includes, multinational retail, and projects for Disney Live, Heineken, and Jagermeister. Master of Business Administration. Ethereum hodler.

Ana Bevc

Head of Business Support & Executive Assistant

Trusted OriginTrail team member since 2015. 10 years+ of experience in event management, project management and marketing. Worked with more than 20 brands, organised 40+ events for over 200,000 people.

Janko Simonović

Senior Software Engineer

Lover of coffee and code, Janko is a software architect and developer. He spearheaded the Reproducible Computational Analyses for Bioinformatics (Rabix) project and worked for companies like Seven Bridges and Frame.

Nebojša Obradović

Senior Software Engineer

TomTom alum, Nebojša is a senior software engineer with a mathematics background. Nebojša specializes in designing and implementing multi-platform projects and has experience in complex signal & data processing.

Radomir Sebek

Software Testing Engineer

MSc in Software Engineering. Context-driven,eternal traveler. Skype and Native Instruments alum. 7+ years of experience in telecommunications. Radomir got into blockchain and IoT after working in the music and automotive industries.

Lela Đokić

Operations Manager

5 years of experience in operations departments in both start ups and corporations (Devana Technologies and GoDaddy), with focus on finances. Developed various projects for an association for encouraging entrepreneurship in Serbia. Travel addict and photography lover, BEST alum.

Nikita Abrashkin

Web Developer

Experienced craftsman of the web, music, and film. He takes care of the OriginTrail website (frontend and backend) and provides Tracers with friendly technical support. Prior to becoming a developer, he worked in the film industry (cooperated with Warner Bros and Netflix).

Vuk Đorić

Junior Software Engineer

Software engineer with a background in electrical and computer engineering. Worked on crunching big data in the telecommunications industry. EESTEC alum and algorithmic crypto-trading enthusiast.

Aleksandra Jelenić

User Experience Designer

Aleksandra is a digital artist with 3 years of experience in graphic design, sports and events photography, videography and 3D animation. She is developing her skills as a UX designer at the Faculty of Media and Communications Digital Arts department.

Irena Čuturić

User Interface Designer

Irena is an awarded photographer, fashion designer, and illustration and graphic designer with 2 years of working experience. She designed OriginTrail’s swag and also manages our Instagram page.


John G. Keogh

Supply Chain Integrity & Standards Advisor

President and managing partner of Shantalla. Past: Global director of product and consumer safety at the GS1 Global Office. Speaker and author on transparency, trust, brand protection, and standards.

Ken Lyon

Supply Chain Advisor

Managing director of Virtual Partners. Past: VP and international information services director at the UPS Logistics Group. Focused on combining blockchain and additive manufacturing to logistics and supply chain management.

Tomaž Štolfa

Business Development Advisor

Entrepreneur in residence at Matrix Partners and co-founder of Layer (TechCrunch Disrupt Battlefield winner). Past: Founder & CEO of Tomaž designs and builds software platforms as a service.

Peter Kaas

Technology Advisor

Partner at Preceding Ventures. Past: Partner and CTO at Lunatech Ventures. Peter has a strong appetite for artificial intelligence, machine learning, and crypto.

Andrew Webster

Supply Chain Risk Management Advisor

Partner at Jardine Llyod Thompson (UK). Past: UK Trade & Investment (UKTI) and private companies including Inchcape Shipping Services and Savi Technology. Three decades of experience in broking and supply chains.

Andrej Muževič

Business Development Advisor

Partner at Interbora and CEO of Sigma Energy. Andrej has focused strongly on investment management, venture capital, and due dilligence.

Srdjan Krčo

IoT Advisor

CEO of DunavNET. Past: Senior research and innovation consultant at Ericsson. Founding member of the IoT Forum and member of the Alliance for IoT Innovation.

Anthony Lai

Fintech Advisor

Senior director of UOB (Asian commercial bank), partner at Fintech, and connector and co-founder of Inspiar group/Petra. Past: Arthur Andersen, PwC, Royal Bank of Scotland Business and Deutsche Bank.

Brigham Ricks

Legal Advisor

Founder and CEO of Pennywise P2P and managing attorney at IUURI Legal. More than 15 years of international legal experience.

Meet us at following events

We are looking forward to discuss more about decentralised networks and supply chains, share our experience and learn from the community.
OriginTrail meetup

10th January 2018

Hong Kong

OriginTrail Meetup

8th January 2018



4 - 5. December 2017

San Francisco, USA

Blockchain World Conference

4. December 2017

Bangkok, Thailand

Block Show

29 - 30. November 2017


Smart Data And The Food & FMCG Industry

28. November 2017



28. November 2017

New York City, USA

Cryptocurrency and Blockchain meetup

23. November 2017

Belgrade, Serbia

Walmart Food Safety

3. November 2017

Beijing, PRC

Naked Hub

2. November 2017

Beijing, PRC

Hong Kong Fintech Week

26 - 31. October 2017

Hong Kong


27. October 2017

San Francisco, USA

Blockchain 360

23 - 24. October 2017

New York City, USA

Blockchain and Bitcoin Conference

12. October 2017

Kiev, Ukraine

9984 Summit

5 - 6. October 2017

Berlin, Germany

Blockchain Solutions Forum

3 - 5. October 2017.

Barcelona, Spain

Summit The Rise of ICO

2-3. October 2017.

Linz, Austria

Decentralisation of Supply Chains

22. September

Ljubljana, Slovenia

Our partners

Awards and recognitions


OriginTrail just received the Walmart Food Safety Innovation Spark Award in Beijing

Read more
#SmartVillages initiative Panelist 2017
#SmartVillages initiative Panelist 2017
Food + City Challenge Prize (Austin, Texas) People’s Choice Award Winner 2017
Food + City Challenge Prize (Austin, Texas) People’s Choice Award Winner 2017
Open Data Incubator for Europe Winner 2016
Open Data Incubator for Europe Winner 2016
Belgrade Venture Forum Winner 2014
Belgrade Venture Forum Winner 2014
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