The regulatory requirements on traceability are already fairly high in the dairy industry, making it necessary for the producers of dairy products to keep track of the ingredients that are put in their final products. OriginTrail enables us to make this information transparent even to our consumers, retailers and other stakeholders.
We are sourcing our vegetables directly from the farmers. With OriginTrail, consumers can actually see on which garden the ingredients that they will put into soup have grown. It allows our brand to differentiate in the marketplace using origin of the products.
OriginTrail is used to show true value of our highest quality premium poultry line. We market products with OriginTrail solution in several markets with demanding consumers, including Switzerland.