It all started with the idea of traceability. We have built a group of highly-skilled team members and world-renowned advisors who are now working together to shape the future of global supply chains with the power of blockchain.


Tomaž Levak

Co-founder & CEO

On a mission to build transparency in supply chains since 2011. Managed tech projects in Europe and the Middle East. H-Farm alum. Member of the Ethereum Enterprise Alliance Supply Chain working group.

Žiga Drev

Co-founder & COO

Managing stakeholders in complex supply chain setups in Europe and Asia. Head of OriginTrail operations in Asia. Speaker at international conferences. MBA.

Branimir Rakić

Co-founder & CTO

MSc in Electrical and Computer Engineering, foodie and maker. Optimizing telecom networks since 2011 and bringing the blockchain to supply chains since 2016. Part-time lecturer at SAE Institute, electronic music aficionado, and H-Farm alum.

Maja Voje


6 years of experience in marketing. Google and Rocket Internet alum, Udemy lecturer, and ICO rater at ICObench. Ran a Kickstarter campaign. MSc degree in Business Administration.

Vladimir Lelićanin

Senior Software Lead & Product Owner

Full-stack software developer with 22 years of experience working for top, worldwide brands. Academic lecturer, head of SAE Institute Belgrade web development department, agile development (SCRUM) practitioner and TEDx speaker.

Aleksandar Veljković

Blockchain & Cryptography Lead

Senior developer and mathematician devoted to data science, algorithms, cryptography and zero-knowledge protocols. Teaching assistant at the Faculty of Mathematics, University of Belgrade. Ph.D. candidate. Research topics: Data science in biomedicine, cryptography, blockchain.

Sava Savić

Data Interoperability Specialist

7 years of experience as Microsoft ERP consultant, 1 year as financial auditor in KPMG. Solutions architect, business analyst and data integration expert. Ph.D. candidate researching statistical methods in E-business. Cryptominer.

Žarko Stamenić

Head of Design & User Experience

Crafting OriginTrail visuals since 2015. After multiple awards and recognitions as MSc. of Architecture, Žarko leverages his knowledge of people's behavior in physical space and translates it to digital experiences. Teacher of Sketch, Invision, Hotjar and Google Analytics. H-Farm alum.

Nino Pirtovšek

Head of Business Development

Deloitte and PwC alum. 3 years of international management consulting experience in corporate finance, capital markets, business optimization, reorganization, IBRs and auditing. Helped over 30 businesses execute business transformations.

Anže Voje

Head of PR & Communications

6 years of experience in marketing and communications. Past work includes, multinational retail, and projects for Disney Live, Heineken, and Jagermeister. Master of Business Administration. Ethereum hodler.

Ana Bevc

Head of Business Support & Executive Assistant

Trusted OriginTrail team member since 2015. 10 years+ of experience in event management, project management and marketing. Worked with more than 20 brands, organised 40+ events for over 200,000 people.

Janko Simonović

Senior Software Engineer

Lover of coffee and code, Janko is a software architect and developer. He spearheaded the Reproducible Computational Analyses for Bioinformatics (Rabix) project and worked for companies like Seven Bridges and Frame.

Nebojša Obradović

Senior Software Engineer

TomTom alum, Nebojša is a senior software engineer with a mathematics background. Nebojša specializes in designing and implementing multi-platform projects and has experience in complex signal & data processing.

Radomir Sebek

Software Testing Engineer

MSc in Software Engineering. Context-driven,eternal traveler. Skype and Native Instruments alum. 7+ years of experience in telecommunications. Radomir got into blockchain and IoT after working in the music and automotive industries.

Lela Đokić

Operations Manager

5 years of experience in operations departments in both start ups and corporations (Devana Technologies and GoDaddy), with focus on finances. Developed various projects for an association for encouraging entrepreneurship in Serbia. Travel addict and photography lover, BEST alum.

Nikita Abrashkin

Web Developer

Experienced craftsman of the web, music, and film. He takes care of the OriginTrail website (frontend and backend) and provides Tracers with friendly technical support. Prior to becoming a developer, he worked in the film industry (cooperated with Warner Bros and Netflix).

Vuk Đorić

Junior Software Engineer

Software engineer with a background in electrical and computer engineering. Worked on crunching big data in the telecommunications industry. EESTEC alum and algorithmic crypto-trading enthusiast.

Aleksandra Jelenić

User Experience Designer

Aleksandra is a digital artist with 3 years of experience in graphic design, sports and events photography, videography and 3D animation. She is developing her skills as a UX designer at the Faculty of Media and Communications Digital Arts department.

Irena Čuturić

User Interface Designer

Irena is an awarded photographer, fashion designer, and illustration and graphic designer with 2 years of working experience. She designed OriginTrail’s swag and also manages our Instagram page.


John G. Keogh

Supply Chain Integrity & Standards Advisor

President & Managing Partner, Shantalla. Past: Global Director Product & Consumer Safety at GS1 Global Office. Speaker & Author on Transparency, Trust, Brand Protection, and Standards topics.

Ken Lyon

Supply Chain Advisor

Managing Director, Virtual Partners; Past: VP & International Information Services Director, UPS Logistics Group. Focused on combining blockchain and additive manufacturing to logistics and supply chain management.

Anthony Lai

Fintech Advisor

Senior director of UOB (Asian commercial bank), partner at Fintech connector & co-founder of Inspiar group/Petra. Past: Arthur Andersen, PwC, Royal Bank of Scotland Business and Deutsche Bank.

Tomaž Štolfa

Business Development Advisor

Entreprenur-in-Residence, Matrix Partners; Co-founder, Layer (TechCrunch Disrupt Battlefield winner); past: Founder & CEO, Designing and building software platforms as a service.

Srdjan Krčo

IoT Advisor

CEO, DunavNET; Past: Senior Research & Innovation Consultant, Ericsson. Founding member of IoT Forum, Member of Alliance for IoT Innovation.

Andrew Webster

Supply Chain Risk Management Advisor

Partner, Jardine Llyod Thompson (UK). Past: UK Trade & Investment (UKTI) and private companies (Inchcape Shipping Services, Savi Technology, etc.). 30 years of experience in broking and supply chain.

Peter Kaas

Technology Advisor

Partner, Preceding Ventures; Past: Partner & CTO, Lunatech Ventures. Strong appetite for artificial intelligence, machine learning, and crypto

Andrej Muževič

Business Development Advisor

Partner Interbora; CEO, Sigma Energy. Strong focus on Investment Management, Venture Capital, and Due Dilligence

Brigham Ricks

Legal Advisor

Founder & CEO, Pennywise P2P; Managing Attorney, IUURI Legal. 15 years of international legal experience.